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Content Strategy

Keynote: Stanford Off-Campus Learning Opportunities (SOLO)

Stanford University offers a wide array of opportunities for students to study abroad. Historically, these opportunities were administered by various departments from all corners of the university. In 2015, Stanford’s Office of International Affairs started work on Stanford Off-Campus Learning Opportunities (SOLO), an initiative to bring all of these opportunities under one roof.

Personalization: Jurassic Style

A Guide to Personalization Through the Lens of Dr Ian Malcolm of Jurassic Park fame. This session will be focused on looking at the hidden side of Personalization. Everyone one talks about how Personalization can increase revenue and decrease bounce rates, and yes it can definitely do that, but at what cost? This session will look at what it takes to be successful with Personalization and to give some guidelines to help your team decide if personalization is right for you.

Case Study – Cantor Arts Center Drupal 8 Redesign

In the spring of 2017, Stanford’s Cantor Arts Center came to Hook 42 with a project to redesign their aging website with a shiny new Drupal 8 website that would allow the museum’s exemplary visual arts exhibits and photographic assets take center stage. What followed was a development cycle full of rigorous content strategy, front-end design, and back-end development that culminated in the newly-launched Cantor Arts Center website.

Foldershare: Building a data sharing cloud on Drupal 8 for researchers

Researchers and academic websites often need to handle data, while Drupal is a compelling content management systems, its file handling capabilities are very limited. In this session we will present an overview and demonstration of a new set of modules that enable data sharing and file management for a variety of use cases for researchers. The new modules create and manage a secure virtual file system of nested folders and uploaded files of any type. Access controls enable users to share their content with selected friends and colleagues, or with the public at large.

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